It is safe to say that when it comes to things like marketing, over the last 10 years, the internet has changed the game.
As the dental industry becomes increasingly competitive, dental surgeries need to stay ahead of the curve with their marketing strategies. In 2023, there are several ways that dental surgeries can revamp their marketing approach to attract new patients and retain existing ones.
So, here are five ways that your dental surgery can improve its marketing strategy in 2023.
Emphasise the patient’s experience
A core thing to consider is that most people do not associate dental surgeries with having fun!
So, one of the most important aspects of a successful dental practice is the patient experience. Patients want to feel comfortable and well-cared for during their visit to the dentist. In 2023, dental surgeries can focus on enhancing the patient experience to attract new patients and retain existing ones. This can include offering amenities, such as free Wi-Fi, comfortable seating, and refreshments in the waiting room. Additionally, dental surgeries can invest in technology that improves the patient experience, such as digital check-in and appointment scheduling systems.
If this is posted online as well, it will encourage patients to book appointments with your surgery, thus helping your dental marketing plan overall.
Leverage social media
Social media platforms like Instagram and Facebook are powerful tools for marketing dental surgeries in 2023. By creating a strong social media presence, dental practices can reach a wider audience and engage with potential patients. In addition to posting updates and promotions, dental surgeries can leverage social media to showcase their expertise and experience. For example, they can share educational content on dental health, post before-and-after photos of cosmetic procedures, and answer patient questions in real-time.
Offer telehealth services
The COVID-19 pandemic accelerated the use of telehealth services in the healthcare industry, including dentistry. In 2023, dental surgeries can offer telehealth services to patients who prefer to receive care from the comfort of their own homes. This can include virtual consultations, follow-up appointments, and even dental cleanings using remote technology. By offering telehealth services, dental practices can attract patients who value convenience and accessibility.
Focus on local SEO
Local search engine optimisation, or SEO, is a crucial aspect of dental practice marketing in 2023. By optimising the website and online listings for local search terms, dental surgeries can improve their visibility in local search results. This can include creating location-specific landing pages, adding location tags to social media posts, and optimising Google My Business listings for local search. By focusing on local SEO, dental practices can attract more local patients who are searching for dental services in their area.
Partner with local businesses
In 2023, dental surgeries can strengthen their marketing efforts by partnering with local businesses. This can include collaborating with other healthcare providers, such as primary care physicians and chiropractors, to offer bundled services and referral programs. Additionally, dental practices can partner with local businesses in other industries, such as beauty salons and fitness studios, to offer joint promotions and discounts. By partnering with local businesses, dental practices can expand their reach and attract new patients from a variety of sources.