When it comes to sales, the most expensive resource you may have is your and the sales team’s time. An efficient lead generation plan can help your sales team become more productive while extending your reach to more extensive and newer audiences.
There are several marketing techniques businesses can use. For instance, local SEO marketing services use targeted lead generation strategies for their clients for higher-converting leads—while others go for a general approach to extend reach.
Regardless of the type of business you’re running, the following steps can help you launch and run an efficient marketing lead generation campaign.
Generate Leads Through Ads
One of the easiest and most efficient ways of gathering quality leads is through ads. There are several ways you can do this. However, the best way is running targeted ads using high-converting and specified keywords on Google that captures a sales qualified lead’s attention when searching for your specific business keywords online. These users will then get directed to your website or landing page, where you can add in more tactics to capture the lead, such as attractive headings, visuals, and informative content.
The best part is, you only need to pay when users click on your ad, allowing you to save money while boosting your sales significantly.
Use Direct Mails
Although email campaigns are some of the most efficient marketing strategies a business can tackle, sometimes, consumers seek a bit personal approach. The best method you can use for this is sending direct mauls, which provide potential leads and existing consumers with your latest offers or promos, providing a more personal and efficient way of informing your audience.
Publish Website Forms
Add simple opt-in forms on your website pages and ask interested visitors to fill them up in exchange for informative content like eBooks, checklists, infographics, white papers, case studies, how-to videos, and newsletters. The aim here is to blend the lead capture forms with your website’s design. Just makes sure to offer something valuable to qualified leads. Whether it’s tips or visual content, ensure it’s worthwhile.
Search engine optimization (SEO) is one of the most effective methods of reaching a target audience, improving your website’s organic rankings in search results for specific keywords or phrases, helping your audience find you when seeking services and information. SEO is extremely crucial in today’s modern marketing campaigns when considering that over 75% of internet users don’t go past the first page of results when using search engines like Google or Bing.
That’s why you need to ensure your website appears among those first handfuls of results to attract traffic from users searching for products or services you’re offering.
Don’t Forget Social Media Leads
In today’s digital age, people tend to spend between five to six hours daily on social media—making it a lucrative platform to explore. Networks like Facebook, Twitter, and Instagram aren’t only for mingling with friends or keeping in contact with the family. It also gives you a place to share opinions about different companies and brands, giving business owners tons of opportunities to listen to their existing consumers online and engage with potential clients, engaging in lead generation marketing groups, pages, or direct messages.
A popular and efficient way of capturing potential leads information is through social media contests, offering a fun way to engage users on different platforms and capture qualified leads.
There’s no fixed formula to successful lead generation marketing campaigns as they involve various platforms and techniques, making different strategies have mixed results for each marketer or company. However, the ‘key’ steps or processes mentioned can help you create better, efficient, and high-converting campaigns—giving you better opportunities for long-lasting success.