The economy has started to recover after it slowed down due to the pandemic. Despite the recovery, many businesses are still struggling to stay afloat. This comes as the delta variant fueled a recent surge in the number of cases in the country.
Despite this situation, many businesses reopened with a positive mindset. Many are finding ways to connect with their market and increase revenues. But business owners have to consider several factors to increase their revenues in the middle of the pandemic. Here are some pointers.
Understand the Needs and Connect with Customers
One important factor that businesses should consider is the needs of their customers. They should focus on learning the needs of their customers and connect with them by meeting these needs. This requires research on the part of the business to allow them to identify the needs. After knowing these needs, businesses should inform the customers about the products and services that they offer to meet these needs. Another option for businesses is to consider using marketing agencies that offer a host of services.
Data-driven marketing services allow businesses to implement digital marketing strategies that help them know the needs of their customers. With this, businesses should work with Bastion db5 since it offers strategic marketing services suitable to their needs. The agency identifies the interests of the audience of the business and creates marketing strategies to connect with these interests.
Focus on Existing Customers
After the pandemic started, people flocked online to avoid getting infected by the virus. This also compelled many businesses to connect with their customers through their websites and social media accounts. Even though they had the opportunity to reach new customers, businesses should not forget their existing clients.
Instead, they should focus on their existing customer base and create a marketing plan specifically designed for them. Businesses should also consider providing discounts and deals to repeat customers to entice them to continue patronizing their products and services.
Additionally, businesses owners should cultivate their relationships with their loyal customers. They should reach out to these customers through email or SMS. Aside from discounts and deals, businesses should also promote the new products they are offering in the market to these customers.
Upsell Products and Services
Upselling products is another way for businesses to increase their revenue even in the middle of a health crisis. It allows businesses to convert the sale of a single product into a bigger transaction. To facilitate this, businesses should provide information about the products they sell in the market.
Businesses should show upgraded options of the products that the customer is buying. While showing these options, they should also focus on the upgraded option’s benefits to the customer.
But businesses should also consider the mindset of the customer, especially repeat customers. They should avoid coercing their customers to buy a different product if they prefer a specific product in their lineup. In this situation, providing information about the new product should be enough to let the customer decide if he wants the new product or not.
Increase Product Value
With consumers still wary about spending too much, it’s challenging for businesses to entice customers to buy the products they offer in the market. At this time, consumers are looking for the best value for their money. Due to this, businesses should increase the value that their products offer in the market.
One way for businesses to increase the value of their products is to bundle them. When businesses bundle the products, they allow customers to save money. Businesses should promote the bundles to their customers and emphasize the savings they will get when they purchase the bundle compared to buying each item individually.
Businesses also have the option of providing discounts when customers buy more than one item in their product lineup. Additionally, providing discounts for future purchases encourage customers to return to the business for their needs.
Increase the Product Lineup
Increasing the product lineup provides customers with more options to choose from when they visit a business. This increases the possibility that customers will support the business and buy the products that they offer.
So, businesses should focus on increasing the products that they offer in the market. They should also make sure that the products they include in their lineup are suitable for their market. For instance, a business selling pens should include stationery and notebooks in its product lineup. This allows them to expand their market to people who are looking for these products.
Increasing revenue allows businesses to stay afloat amid the uncertainty in the market due to the pandemic.