Is your current SEO plan no longer working as it did when it was first put together?
It’s no surprise; SEO plans, marketing and the Google algorithm change almost daily, meaning that a plan that is even a few months out of date may no longer be pulling in the figures it did when it was first put together. Nowhere is this more relevant than in an ever-competitive or shifting industry such as the dental industry.
So, it may be time to have an SEO audit!
An SEO audit for a website is a process of analysing a website’s search engine optimisation (SEO) performance, which involves evaluating various factors that affect a website’s ranking on search engines like Google and Bing. This process can help identify areas that need improvement and opportunities to enhance a website’s visibility, traffic, and conversion rates. For dental websites, an SEO audit is essential to ensure that they are effectively reaching and engaging with their target audience. Dental practices rely on local customers to drive business, and a high ranking on SERPs can help attract more patients to their practice.
What can an SEO audit help with? Well, here are some of the key factors that it can improve for dental websites, so enjoy!
Keyword optimisation
An SEO audit can help identify keywords relevant to dental practices and their services; these change weekly, and an audit can help you accurately identify the keywords that are going to be relevant and trending for the next few months. By optimising website content with these keywords, dental websites can rank higher on SERPs for related searches and thus improve their overall dental marketing.
Technical SEO
An SEO audit can assess the technical aspects of a website, such as site speed, mobile-friendliness, and site structure. These factors are important for search engine crawlers to crawl and index the website effectively.
Link building
An SEO audit can help identify opportunities for link building, which can improve a website’s authority and relevance. This can include creating backlinks from high-quality websites or directories.
Local SEO
For dental practices, local SEO is critical to attracting patients from the surrounding area. There is no point in running a dental surgery in Glasgow, Scotland, that is, for lack of local SEO, appearing on the Google rankings of someone in London! Unless, of course, you can offer a one-of-a-kind treatment. An SEO audit can help ensure that a website’s local SEO is optimised, such as optimising Google My Business listings, including location keywords in website content, and building local citations.
Having an SEO audit can help dental websites improve their rankings on SERPs, attract more patients, and ultimately drive business growth. By identifying areas for improvement and implementing SEO best practices, dental practices can ensure that they are effectively reaching and engaging with their target audience. Of course, it is unlikely that many dental clinics will be able to do this kind of review by themselves, so you should hire a marketing team to do this for you, as it will make the process easier.